Hoffmann Martin 4

What Happened Martin Hoffmann, CEO of On Holding AG (ticker: ONON), sold 4,150 shares on March 23, 2026 in an open-market transaction. The weighted-average sale price was $39.79, for total proceeds of approximately $165,129. This was a sale (code S), which is often routine and was executed under a pre-established 10b5-1 trading plan.

Key Details

• Transaction date: 2026-03-23; Form 4 filed: 2026-03-24 (timely filing).
• Quantity sold: 4,150 shares; weighted-average price: $39.79; total proceeds ≈ $165,129.
• Price range: shares were sold in multiple transactions at prices between $38.31 and $40.495 (inclusive).
• Shares owned after transaction: not disclosed in the provided summary of the filing.
• Footnotes: F1 — sales were made pursuant to a Rule 10b5-1 trading plan adopted May 30, 2025. F2 — reported price is a weighted average; Hoffmann can provide a breakdown of shares sold at each price on request.

Context Sales made under a Rule 10b5-1 plan are pre-arranged and therefore may not reflect the insider’s current view of the company’s prospects. For retail investors, single insider sales like this are routine to manage personal liquidity or diversify holdings and should be weighed alongside other insider activity and company fundamentals.