Hoffmann Martin 4

What Happened

• Martin Hoffmann, CEO of On Holding AG (ticker: ONON), sold 4,150 shares on April 6, 2026. The reported weighted-average sale price was $33.58 per share, for aggregate proceeds of $139,377. This was a sale (S), not a purchase.

Key Details

• Transaction date: 2026-04-06; Form 4 filed: 2026-04-07 (timely — filed the next business day).
• Price: weighted average $33.58; individual sale prices ranged from $33.10 to $33.955 (footnote indicates multiple transactions).
• Proceeds: $139,377 (aggregate).
• Post-transaction holdings: not specified in the excerpt provided.
• Footnotes: (F1) Sales were effected pursuant to a Rule 10b5-1 trading plan adopted May 30, 2025. (F2) Weighted-average price disclosed; reporting person can provide a per-price breakdown on request.
• Transaction code: S = Sale.

Context

• Sales executed under a Rule 10b5-1 plan are prearranged and often scheduled in advance; they do not necessarily indicate a change in the insider’s view of the company. For retail investors, purchases generally carry more signal than routine, pre-planned sales.