Hoffmann Martin 4

What Happened

• Martin Hoffmann, CEO of On Holding AG (ONON), sold 4,150 shares in an open‑market transaction on April 13, 2026, disposing of stock with a reported weighted average price of $33.95 for total proceeds of approximately $140,911. The sales were reported under transaction code "S" (sale).

Key Details

• Transaction date: April 13, 2026; Form 4 filed April 15, 2026 (timely within the 2‑business‑day reporting window).
• Price: reported weighted average $33.95; actual execution prices ranged from $33.18 to $34.395 across multiple trades.
• Total reported proceeds: $140,911.
• Shares owned after transaction: not stated in the provided excerpt of the filing.
• Notable footnotes: (1) Sales were conducted pursuant to a Rule 10b5‑1 trading plan adopted May 30, 2025. (2) The weighted average reflects multiple transactions; Hoffmann will provide a per‑trade price breakdown to the company, shareholders, or SEC staff upon request.

Context

• The sale was executed under a pre‑arranged 10b5‑1 plan, which typically means trades were scheduled in advance and do not necessarily reflect the insider’s current view of the company. For retail investors, purchases by insiders often carry more informational weight than routine sales, but this filing is a straightforward, pre‑planned disposition of shares.