Hoffmann Martin 4

What Happened

Hoffmann Martin, CEO of On Holding AG (ONON), sold 4,150 shares in an open-market transaction on April 20, 2026, for a total of approximately $151,730. The reported weighted-average price was $36.56 per share; individual sale prices ranged from $35.90 to $37.395. This was a sale (routine insider disposition) rather than a purchase.

Key Details

• Transaction date: April 20, 2026 (Period of Report); Form 4 filed April 21, 2026 (timely).
• Transaction type/code: Sale (S) — open market/private sale reported.
• Shares sold: 4,150; total proceeds ≈ $151,730; weighted-average price $36.56.
• Price range: $35.9000 to $37.3950 (multiple executions within this range).
• Shares owned after the transaction: Not disclosed in the provided filing.
• Footnotes:
  • F1: Sales were effected under a Rule 10b5-1 trading plan adopted May 30, 2025.
  • F2: Reported price is a weighted average; the filer can provide a breakdown of shares sold at each separate price on request.

Context

Because the sales were executed pursuant to a pre-established Rule 10b5-1 plan, they were prearranged and are commonly considered routine dispositions that limit direct inference about the CEO’s view of the company’s near-term prospects. Multiple executions across a small price range suggest the sale was spread over several trades rather than a single block sale.