Taylor Amy 4

What Happened

• Amy Taylor, President & CEO and a director of Zevia PBC (ZVIA), received an award of 1,021,277 restricted stock units (RSUs) on March 26, 2026 (no cash paid). Those RSUs vest in four equal annual installments beginning March 26, 2026.
• Around the same time she sold a total of 144,008 shares in open-market transactions on March 26–30, 2026, generating aggregate proceeds of approximately $166,069. The filing indicates these sales were "sell-to-cover" transactions to satisfy tax withholding obligations related to RSU settlements and not discretionary trading.

Key Details

• Grant: 1,021,277 RSUs granted on 2026-03-26 (each RSU converts to one share upon settlement); settlement occurs within 30 days after each vesting date (vests 1/4 each year).
• Sales (open market/private sale):
  • 2026-03-26: 66,731 shares, weighted avg price $1.17, proceeds $77,902 (sell-to-cover; relates to 169,394 RSUs per footnote).
  • 2026-03-27: 66,501 shares, weighted avg price $1.14, proceeds $75,645 (sell-to-cover; relates to 202,882 RSUs per footnote).
  • 2026-03-30: 10,776 shares, weighted avg price $1.16, proceeds $12,522.
  • Total sold: 144,008 shares for ~$166,069.
• Price ranges: the filing lists weighted-average ranges across the trades (roughly $1.12–$1.20 depending on lot; detailed breakdown available in the SEC filing).
• Holdings: the filing’s footnotes reference other RSUs and spouse-held shares (e.g., footnote notes 1,820,212 RSUs included among holdings and 1,021,277 RSUs start vesting 3/26/2026). The filing does not state a single consolidated “shares owned after” total in the summary lines.
• Filing timeliness: Reported on 2026-03-30 covering transactions from 2026-03-26 to 2026-03-30; filing appears timely under Section 16 reporting requirements.
• Footnote context: sales are identified as tax-withholding "sell to cover" transactions (not discretionary sales).

Context

• RSU grants are awards that convert to shares as they vest; the reported sales were made to cover taxes tied to RSU settlements rather than as standalone investment sales.
• For retail investors, receiving RSUs signals management compensation/retention; sell-to-cover transactions are routine and do not necessarily indicate CEO sentiment about the stock.