Amara Carmen 4

What Happened

• Amara Carmen, Yelp Inc.'s Chief People Officer, sold a total of 24,733 YELP shares in two open-market transactions for aggregate proceeds of $664,716. The trades were: 1,500 shares on 2026-07-01 at $24.95 ($37,425) and 23,233 shares on 2026-07-02 at $27.00 ($627,291). These were sales (not purchases), which are often routine insider liquidity events.

Key Details

• Transaction dates & prices:
  • 2026-07-01: Sold 1,500 shares at $24.95 — $37,425
  • 2026-07-02: Sold 23,233 shares at $27.00 — $627,291
• Total shares sold: 24,733; total proceeds: $664,716.
• Shares owned after the transactions: Not specified in the provided filing excerpt — see the full Form 4 for current beneficial ownership.
• Footnote: The sales were made pursuant to a prearranged 10b5-1 trading plan adopted by Ms. Carmen on February 19, 2026 (routine plan-based sales).
• Filing: Form filed 2026-07-06 (4–5 days after the trade dates); check the full filing for any explanation about timing.

Context

• These were open-market sales under a 10b5-1 plan, which typically reflect pre-scheduled selling rather than a real-time view of the company's prospects. Sales by executives can be routine for diversification or liquidity; they are not direct evidence of company performance.