HARLEY-DAVIDSON, INC.·4

Mar 9, 4:32 PM ET

Flees Lori Ann 4

Research Summary

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Updated

Harley-Davidson (HOG) Director Lori Flees Buys 4,000 Shares

What Happened
Lori Flees, a director of Harley‑Davidson, purchased 4,000 shares of HOG stock in an open‑market transaction on March 9, 2026. The shares were acquired at $18.89 per share for a total transaction value of $75,546. This was a purchase (a bullish action by an insider), not a sale.

Key Details

  • Transaction date: 2026-03-09
  • Transaction type: Open‑market purchase (Form 4 code P)
  • Shares acquired: 4,000
  • Price per share: $18.89
  • Total value: $75,546
  • Shares owned after transaction: Not reported in the provided filing details
  • Footnotes/plan: No 10b5-1 plan, tax withholding, or other footnotes noted in the provided summary
  • Filing timeliness: Form filed on 2026-03-09 (same day as the transaction), which indicates the report was timely

Context
Insider purchases can be considered a positive signal because they increase the insider’s stake, but they don’t prove future stock performance—retail investors should weigh this alongside company fundamentals and broader market factors. This filing reflects a straightforward open‑market buy by a company director, not an option exercise, gift, or other derivative transaction.