Roku (ROKU) President Gilbert Fuchsberg Sells Shares

What Happened
Gilbert Fuchsberg, President, Subscriptions at Roku, sold 9,593 shares of ROKU stock on 2026-05-01 at $125.52 per share, generating approximately $1,204,113 in proceeds. The transaction is reported as a sale (S) and was executed under a prearranged 10b5-1 trading plan.

Key Details

• Transaction date and price: 2026-05-01 at $125.52 per share
• Shares sold / proceeds: 9,593 shares for ~$1,204,113
• Transaction type/code: Sale (S) — open market or private sale, per filing description
• Footnote: Sale executed pursuant to Mr. Fuchsberg's 10b5-1 plan (prearranged trading plan)
• Shares owned after transaction: Not specified in the provided filing extract (check the full Form 4 for current holdings)
• Filing info / timeliness: Form 4 filed 2026-05-05 (within the required reporting window); Accession No. 0001937263-26-000004

Context
10b5-1 plans are preset trading arrangements that allow insiders to sell shares on a schedule regardless of later inside information; such sales are often routine and do not necessarily indicate a change in an insider’s view of the company. For investors, purchases tend to be more informative than preplanned sales; review prior filings and current holdings for trading patterns.