Roku President Gilbert Fuchsberg Sells 10,719 Shares

What Happened
Gilbert Fuchsberg, President of Subscriptions at Roku, sold 10,719 shares in an open-market transaction on August 6, 2026. The shares were disposed at $150.00 each, generating gross proceeds of $1,607,850. This was a sale (not a purchase), and the filing notes the trades were executed under a pre-established 10b5-1 trading plan.

Key Details

• Transaction date: 2026-08-06; Price: $150.00 per share; Shares sold: 10,719; Total proceeds: $1,607,850
• Filing date / accession: Filed with the SEC on 2026-08-07 (timely; not reported late)
• Footnote: Sale executed pursuant to Mr. Fuchsberg’s 10b5-1 plan (pre-scheduled trades)
• Shares owned after transaction: Not specified in the provided filing extract

Context
Sales under 10b5-1 plans are pre-arranged and commonly used by insiders to sell on a schedule; they are often considered routine and do not necessarily reflect a change in the insider’s view of the company. Retail investors should treat this as insider liquidity rather than a clear bullish or bearish signal.