Collier Charles 4

What Happened

Charles Collier, President of Roku Media at Roku, Inc. (ROKU), sold 1,715 shares on 2026-03-05 at $100.00 per share, resulting in proceeds of $171,500. The transaction is reported as a sale (S) and is described in the filing as an open market or private sale.

Key Details

• Transaction date: 2026-03-05; Price: $100.00 per share; Shares sold: 1,715; Total value: $171,500.
• Shares owned after the transaction: Not disclosed in the provided filing.
• Footnote: Sale executed pursuant to a pre-arranged 10b5-1 trading plan (F1).
• Filing date: 2026-03-06 (filed the day after the transaction), indicating a timely Form 4 filing.

Context

A 10b5-1 plan is a pre-arranged trading arrangement that allows insiders to sell shares according to a preset schedule; such sales often reflect pre-planned liquidity rather than a contemporaneous view on the company. Sales are common and not as strong an indicator of insider conviction as purchases.