Collier Charles 4
4 · ROKU, INC · Filed Jul 7, 2026
Research Summary
AI-generated summary of this filing
Roku (ROKU) President Charles Collier Exercises Options and Sells Shares
What Happened
Charles Collier, President of Roku Media, exercised stock options and sold the resulting shares on July 6, 2026. The filing shows exercises to acquire 10,269 shares at a $49.59 strike (reported twice) (total exercise cost shown: $1,018,480). On the same date he sold 20,538 shares in the open market (sales reported in two sets of 10,269 shares), producing total gross proceeds of about $2,926,798. The sales were made under a pre-arranged 10b5-1 plan.
Key Details
- Transaction date: July 6, 2026; Form filed July 7, 2026 (appears timely).
- Options exercised: 10,269 shares reported twice at $49.59 per share (total reported exercise cost $1,018,480).
- Shares sold: 20,538 total (reported as two groups of 9,043 and 1,226 shares each); weighted-average sale prices roughly $142.4–$142.96; total proceeds ≈ $2,926,798.
- Footnotes: F1 — sales were pursuant to a 10b5-1 trading plan; F2–F5 — reported prices are weighted averages and cover per-share ranges ($141.84–$142.83 and $142.86–$142.98); F6 — the option vests in 48 monthly installments (first v. Dec 4, 2022).
- Shares owned after the transactions: not disclosed in the supplied filing data.
- Transaction codes: M = option exercise/conversion; S = open-market sale.
Context
The Form 4 shows Collier exercised vested options and sold the shares the same day under a 10b5-1 plan, which is a common way for insiders to satisfy option exercise costs or diversify. The weighted-average sale-price footnotes indicate the trades occurred in multiple executions across a tight price range. The filing is informational; it does not state Collier’s motivations.
Insider Transaction Report
- Exercise/Conversion
Class A Common Stock
2026-07-06$49.59/sh+10,269$509,240→ 25,469 total - Sale
Class A Common Stock
[F1][F2]2026-07-06$142.45/sh−9,043$1,288,175→ 16,426 total - Sale
Class A Common Stock
[F1][F3]2026-07-06$142.96/sh−1,226$175,269→ 15,200 total - Exercise/Conversion
Class A Common Stock
2026-07-06$49.59/sh+10,269$509,240→ 25,469 total - Sale
Class A Common Stock
[F1][F4]2026-07-06$142.44/sh−9,043$1,288,085→ 16,426 total - Sale
Class A Common Stock
[F1][F5]2026-07-06$142.96/sh−1,226$175,269→ 15,200 total - Exercise/Conversion
Employee Stock Option (right to buy)
[F6]2026-07-06−10,269→ 92,421 totalExercise: $49.59Exp: 2032-11-03→ Class A Common Stock (10,269 underlying) - Exercise/Conversion
Employee Stock Option (right to buy)
[F6]2026-07-06−10,269→ 82,152 totalExercise: $49.59Exp: 2032-11-03→ Class A Common Stock (10,269 underlying)
Footnotes (6)
- [F1]Shares sold pursuant to Mr. Collier's 10b5-1 plan.
- [F2]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.84 to $142.83 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.86 to $142.98 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F4]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.84 to $142.83 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F5]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.86 to $142.98 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F6]This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.