ROKU, INC·4

Jul 7, 5:16 PM ET

Collier Charles 4

Research Summary

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Roku (ROKU) President Charles Collier Exercises Options and Sells Shares

What Happened
Charles Collier, President of Roku Media, exercised stock options and sold the resulting shares on July 6, 2026. The filing shows exercises to acquire 10,269 shares at a $49.59 strike (reported twice) (total exercise cost shown: $1,018,480). On the same date he sold 20,538 shares in the open market (sales reported in two sets of 10,269 shares), producing total gross proceeds of about $2,926,798. The sales were made under a pre-arranged 10b5-1 plan.

Key Details

  • Transaction date: July 6, 2026; Form filed July 7, 2026 (appears timely).
  • Options exercised: 10,269 shares reported twice at $49.59 per share (total reported exercise cost $1,018,480).
  • Shares sold: 20,538 total (reported as two groups of 9,043 and 1,226 shares each); weighted-average sale prices roughly $142.4–$142.96; total proceeds ≈ $2,926,798.
  • Footnotes: F1 — sales were pursuant to a 10b5-1 trading plan; F2–F5 — reported prices are weighted averages and cover per-share ranges ($141.84–$142.83 and $142.86–$142.98); F6 — the option vests in 48 monthly installments (first v. Dec 4, 2022).
  • Shares owned after the transactions: not disclosed in the supplied filing data.
  • Transaction codes: M = option exercise/conversion; S = open-market sale.

Context
The Form 4 shows Collier exercised vested options and sold the shares the same day under a 10b5-1 plan, which is a common way for insiders to satisfy option exercise costs or diversify. The weighted-average sale-price footnotes indicate the trades occurred in multiple executions across a tight price range. The filing is informational; it does not state Collier’s motivations.