Roku (ROKU) President Charles Collier Exercises Options and Sells Shares

What Happened
Charles Collier, President of Roku Media, exercised stock options and sold shares on August 4, 2026. The filing reports two option-exercise entries of 10,269 shares each at an exercise price of $49.59 (each exercise cost $509,240), and open-market sales totaling 20,538 shares at weighted-average prices in the roughly $145.4–$146.4 range. The sales generated approximately $2.997 million in gross proceeds (about $3.0M).

Key Details

• Transaction date: August 4, 2026 (Form filed Aug 5, 2026 — timely).
• Option exercises: two entries of 10,269 shares at $49.59 each (reported cash paid $509,240 per entry).
• Open-market sales: 8,830; 1,439; 9,313; and 956 shares (total 20,538) at weighted-average prices reported in the $145.37–$146.41 per-share ranges; total proceeds ≈ $2,997,026.
• Sales were made pursuant to a pre-established 10b5-1 trading plan (footnote F1). Footnotes F2–F5 explain the reported prices are weighted averages across multiple sale transactions.
• Vesting note (F6): the option vests monthly (first vesting Dec 4, 2022).
• Shares owned after the transactions are not shown in the provided excerpt.

Context
This was an exercise of options followed by same‑day open‑market sales — a routine pattern often used to exercise and liquidate vested option shares (sometimes to cover exercise cost/taxes). The use of a 10b5‑1 plan indicates the sales were pre-arranged, which generally signals routine liquidity rather than an ad hoc sale.