Roku (ROKU) President Charles Collier Exercises RSUs, Sells Shares

What Happened
Charles Collier, President of Roku Media, had 29,340 restricted stock units (RSUs) vest on Sept 1, 2026 (conversion/exercise). Of those, 14,773 shares were withheld by the company to cover income tax withholding obligations (value reported $2,297,645). Separately, Collier sold 7,067 shares in open-market transactions on Sept 2, 2026 under a 10b5-1 plan, generating approximately $1,108,535 in proceeds. Net after the vesting and disposals, Collier retained 7,500 shares from this vesting event.

Key Details

• Transaction dates: RSU vest/conversion on 2026-09-01; tax withholding recorded 2026-09-01; open-market sales on 2026-09-02. Filing date: 2026-09-03 (timely).
• Shares acquired via vesting: 29,340 (RSUs converted to shares).
• Shares withheld for taxes: 14,773 @ $155.53 = $2,297,645 (payment of tax liability).
• Open-market sales: 7,067 shares across multiple trades ≈ $1,108,535 total. Reported sale prices ranged roughly from $155.50 to $158.10 (weighted averages and per-trade ranges in footnotes).
• Net shares retained from this vesting: 7,500.
• Notable footnotes: F1 = tax-withholding; F2 = sales executed under a 10b5-1 plan; F12/F13 = RSU terms (each RSU = 1 share; vesting in quarterly installments). Several footnotes describe weighted-average sale prices and per-trade price ranges; the filer will provide per-price breakdowns on request.

Context
This was an RSU vesting event followed by routine tax-withholding and planned open-market sales (10b5-1). The tax-withholding is not a market sale for proceeds to the insider but an administrative remittance to cover taxes. The open-market sales were pre-arranged under a 10b5-1 plan, a common mechanism executives use to sell shares on a set schedule; such sales are typically considered routine rather than a direct signal of sentiment.