Bahrenburg James H 4

What Happened

• James H. Bahrenburg, Chief Technology Officer of Sprouts Farmers Market (SFM), sold 208 shares of common stock on 2026-03-20 at $83.97 per share for proceeds of $17,466.
• The filing states this was a broker-assisted sale to satisfy the withholding tax liability from vested restricted stock units (RSUs) and "does not represent a discretionary trade" by the reporting person.

Key Details

• Transaction date and price: 2026-03-20, Sale of 208 shares at $83.97 each (total ~$17,466). Transaction code: S (sale).
• Filing date: Form 4 filed 2026-03-23. No indication in the filing of a late-reporting flag.
• Holdings after transaction (per filing footnote): 7,215 shares of common stock and 6,570 RSUs. Each RSU converts to one share upon vesting.
• RSU vesting schedule (per footnote): 766 RSUs vest on 2027-03-19; 842 RSUs vest evenly on 2027-03-12 and 2028-03-12; 4,962 RSUs vest evenly on 2027-03-12, 2028-03-12 and 2029-03-12. All vesting assumes continued employment.
• Footnote: The sale was a tax-withholding transaction under the issuer’s equity plan (i.e., not a discretionary sale).

Context

• Sales to cover tax withholdings upon RSU vesting are common and are treated differently from discretionary sell decisions; they do not necessarily indicate a change in the insider’s view of the company. Purchases by insiders are generally more informative about sentiment than routine withholding sales.