Crowley Michael R. 4

What Happened Michael R. Crowley, Chief Sales Officer of Boston Beer Co. (SAM), reported two related equity events on March 1, 2026. He was granted/received 2,206 shares (RSUs) at $0.00 (reported as an acquisition). Separately, 341 shares were disposed (code F) at $226.78 per share to satisfy tax obligations, generating proceeds of about $77,332. The filing also notes 944 RSUs vested on March 1, 2026.

Key Details

• Transaction date: 2026-03-01; filing date: 2026-03-03 (appears timely, within standard filing window).
• Disposal (tax withholding): 341 shares @ $226.78 = $77,332 (code F).
• Acquisition/grant: 2,206 RSUs @ $0.00 (code A) under the company’s Restated Employee Equity Incentive Plan (EEIP).
• Footnote highlights:
  • F1: 944 RSUs vested on March 1, 2026 and shares were net-withheld to satisfy tax obligations.
  • F2: The RSU grants are under the EEIP; details were disclosed in an 8-K filed Feb 17, 2026.
  • F3: The reported holdings include 11,019 shares of restricted stock subject to vesting conditions.
• The 341-share disposition was a tax-withholding event (routine), not an open-market sale.

Context The acquisition is an RSU grant and the share reduction was a net-withholding to cover taxes from RSU vesting. Such withholding transactions are standard administrative actions and do not by themselves indicate a change in insider sentiment about the company. Many of the reported shares remain subject to vesting conditions, limiting immediate free-float from this filing.