Valentine Curtis 4

What Happened
Valentine Curtis, CFO of Sprouts Farmers Market (SFM), had 8,320 performance shares vest on March 14, 2026 (these were originally awarded March 14, 2023 at a target of 4,160 and achieved 200% performance). Following the vesting, Curtis had a broker-assisted sale on March 16, 2026 of 2,268 shares at $80.82 per share, generating proceeds of $183,308. The sale was executed to satisfy tax withholding obligations and was not a discretionary trade by the reporting person.

Key Details

• Vesting date: March 14, 2026 — 8,320 performance shares vested (200% of target).
• Sale date: March 16, 2026 — 2,268 shares sold at $80.82 for $183,308.
• Transaction type codes: A = Award/Acquisition (vesting); S = Sale.
• Reason for sale: Broker-assisted sale to satisfy withholding tax upon vesting (per company plan), not a voluntary market-timing sale.
• Report filed: March 17, 2026 (covers events through March 14–16, 2026); filing appears timely.
• Holdings reported after transactions: includes 12,292 shares of common stock and 8,555 restricted stock units (RSUs).
• RSU vesting schedule noted: various tranches vesting through March 2029 (see footnote for dates and amounts).

Context: This was primarily a vesting event followed by a tax-withholding sale. Vesting of performance shares increases insider holdings; the subsequent sale was routine to cover taxes and, per the filing, should not be read as an intentional investment or divestment signal.