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Trade Desk, Inc.·4

May 19, 5:02 PM ET

Jacobson Samantha 4

Research Summary

AI-generated summary

Updated

Trade Desk (TTD) CSO Samantha Jacobson Forfeits 258K Shares

What Happened

  • Samantha Jacobson, Chief Strategy Officer and Director at Trade Desk (TTD), had multiple share-withholdings on May 15, 2026 to satisfy tax obligations and then had a large number of unvested restricted shares forfeited on May 18, 2026 in connection with her termination of employment.
  • Tax-withheld dispositions (cashless surrender) on May 15, 2026: 6,673 shares withheld at $21.15 per share for total value ≈ $141,134. This group includes 622 shares acquired through the Employee Stock Purchase Plan (ESPP) on May 15, 2026.
  • Forfeitures on May 18, 2026: 258,158 shares were disposed to the issuer at $0.00 (no cash proceeds) because the related restricted stock/RSU awards were unvested and were forfeited upon termination.

Key Details

  • Transaction dates/prices: May 15, 2026 — 6,673 shares withheld at $21.15 (total ≈ $141,134); May 18, 2026 — 258,158 shares forfeited to issuer at $0.00.
  • Footnotes: Withholdings were elected by the reporting person to cover tax withholding on partial vesting of various restricted stock/RSU awards; forfeited shares were tied to awards granted between 2022–2026 and were forfeited due to termination of employment.
  • ESPP: 622 of the withheld shares were acquired via the Employee Stock Purchase Plan on May 15, 2026.
  • Shares owned after transaction: not provided in the supplied filing details.
  • Filing: Form 4 dated May 19, 2026 reports the above transactions (no late-filing flag included in the provided data).

Context

  • Tax withholding (code F) means shares were surrendered to cover tax obligations on vested awards — effectively a cashless withholding, not an open-market sale.
  • Dispositions to the issuer at $0.00 indicate forfeiture of unvested restricted awards due to termination, not a sale that reflects market sentiment.
  • For retail investors: these transactions reflect administrative actions related to vesting and departure rather than an insider selling stock for cash; they reduce Jacobson’s potential future holdings and remove the related shares from future vesting/dilution.