Keating Colleen 4

What Happened

• Colleen Keating, CEO of Planet Fitness (PLNT), made an open-market purchase of 5,000 shares on 2026-05-12 at $49.54 per share, for a total cash outlay of $247,700. The transaction is reported as a purchase (code P) on the Form 4 filed 2026-05-14.

Key Details

• Transaction date: 2026-05-12
• Price per share: $49.54
• Shares purchased: 5,000
• Total value: $247,700
• Transaction type: Open-market purchase (Form 4 code P)
• Shares owned after transaction: Not specified in the provided filing summary
• 10b5-1 / trading plan: Not indicated in the provided summary
• Filing date / timeliness: Form 4 filed 2026-05-14 for a 2026-05-12 trade (appears timely under the two-business-day reporting rule)

Context

• This was a straightforward open-market purchase by an executive. Purchases by insiders are often watched by investors as one data point on insider sentiment, but the filing itself does not state motivation. No options exercises, gifts, or tax-withholding actions are reported in the provided transaction details.