Keough Kelli 4

What Happened
Kelli Keough, EVP (GBUL, SIPS) at SoFi Technologies, sold 9,742 shares on April 21, 2026. The weighted average sale price was $19.2518, producing proceeds of about $187,551. This was a sale (not a purchase) reported on Form 4 and executed in multiple trades.

Key Details

• Transaction date: 2026-04-21; Form 4 filed: 2026-04-23 (timely)
• Quantity and value: 9,742 shares sold for total proceeds ≈ $187,551
• Prices: weighted avg $19.2518; execution price range $18.7050 to $19.7600 (multiple trades)
• Footnotes: Sale executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 30, 2025. The filer offers to provide a breakdown of shares sold at each price within the stated range on request.
• Shares owned after transaction: not specified in the provided filing details.

Context
Sales under a pre-established Rule 10b5-1 plan are typically prearranged and can be routine (e.g., for diversification or liquidity) and do not by themselves indicate a change in insider sentiment. Purchases generally carry more signal value for investors; this filing documents a routine-sized insider sale.