Potter Jason J. N. 4

What Happened Jason J. N. Potter, President, CEO and a director of Grocery Outlet Holding Corp. (GO), disposed of 67,397 shares on March 9, 2026. The shares were sold at $5.84 per share for total gross proceeds of $393,598. The filing indicates the sale was made to satisfy the reporting person's tax withholding obligation upon vesting of previously granted restricted stock units (RSUs), so this was a routine tax-withholding sale rather than a market-timing purchase.

Key Details

• Transaction date: 2026-03-09; price: $5.84 per share; shares sold: 67,397; proceeds: $393,598.
• Transaction type/code: Sale (S); footnote F1 indicates sale to satisfy tax withholding on vested RSUs.
• Filing date / timeliness: Form 4 filed 2026-03-10 (filed promptly after the transaction).
• Shares owned after the transaction: not specified in the provided report.
• No indication in this filing of a 10b5‑1 plan or an options exercise—this was a tax-withholding disposition of vested RSUs.

Context Sales to cover tax withholding for vested equity awards are common and administrative in nature. They do not necessarily signal an insider’s change in view about the company; purchases tend to be more informative about insider sentiment.